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Virtual Gift Certificates
Summit News - The Daily Gleaner, November 2, 2000
With the busy Christmas season looming on the horizon a Fredericton online restaurant guide has launched a new virtual gift-certificate service.
As of two weeks ago, DineAid.Com has been offering visitors to its site the chance to purchase gift certificates at hundreds of restaurants across the Atlantic provinces at the click of a mouse.
The idea originated after a number of requests last year by visitors to the site, says DineAid.Com president Wayne Jagoe. Last Christmas- a particularly popular time for restaurant gift certificates - the owner of a large corporation, needing 10 $50.00 gift certificates for his staff, asked Jagoe if it was possible to order them online. Soon after, Dineaid began to work on the concept.
The project took about eight months to develop, Jagoe said. With three parties involved - the customer, DineAid and the restaurant - a number of security and other issues had to be settled, so it required a considerable amount of homework.
Approximately 20 per cent of the 4,300 restaurants listed on DineAid are now involved, and Jagoe plan to include 80 to 90 per cent of them eventually.
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